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Stories and Strategies Podcast - The Real World of Professional Communications


How to Communicate – When People Won’t Evacuate

Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s in your best interests to leave your home. This gets people to safety and creates necessary room for emergency teams they so desperately need. Evacuation is scary for residents. Some may have a chronic illness, some are afraid their home or property may be damaged or looted, and yes good old-fashioned stubbornness is another factor. Sometimes people feel they can do a better job of protecting their property than emergency officials and they aren’t necessarily always wrong. But emergency teams are beginning to notice a trend. The percentage of people refusing to leave is growing and that’s creating more danger. Additionally, there are stories of verbal abuse and intimidation toward emergency personnel trying to do a very difficult job. What is a communications pro to do? Guest: Tim Conrad, APR, Butterfly Effect Communications


The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts

The Communications Golden Hour®: The Essential Guide to Public Information When Every Minute Counts captures what Doug Levy and dozens of other experienced PIOs have learned the hard way in crises and emergencies of all kinds. With lessons from those who have been on the front lines and in the headlines, the all-new second edition teaches both government and corporate communicators how to be ready for anything. Updated with case studies on the Covid-19 pandemic, racial justice protests, and major disasters like the Florida building collapse.

Tim Conrad, APR, is profiled at the start of Chapter 15 - Disasters. 

The Safety Moment with Tim Conrad - Beyond the Alarm: Effective Crisis Messaging


The Safety Moment

Beyond the Alarm: Effective Crisis Messaging features Tim Conrad discussing messaging during emergencies and crises.  

When chaos unfolds, the right communication can be a lifeline.

In this episode, host Mike Sullivan is joined by crisis communications expert Tim Conrad. They talk the intricate world of crisis management, emphasizing the essential blend of planning, empathy, and adaptability needed when the unforeseen occurs.

One striking aspect of this episode is the emphasis on the "numbing effect" – the phenomenon where continuous exposure to high-stakes language in the media has led to a public that is less responsive to actual emergencies.

Engage with Impact book by Nicholas Bruneau quoting Tim Conrad of Butterfly Effect Communications


Engage with Impact Book

Harness the power ofdigital communications. “Engage with Impact” will help you navigate the hyper-competitive, fragmented digital landscape that is making it increasingly difficult to break through the noise.

Aimed at social impact communications professionals, this cutting-edge book shares actionable tips and tactics from the world’s leading communications directors, uncovering proven strategies that have helped global organizations succeed in the ever-changing digital landscape.

Tim Conrad, APR, is quoted in Chapter I - Inspire Stories.