Tim Conrad, APRTim Conrad, APR
Community Entrepreneur

He’s a future-thinking strategist with nearly two decades of reputation management, crisis communications, and marketing. Tim Conrad, APR, continues to be a leader in integration of communications and marketing across multiple platforms, from social media to media relations, advertising to sponsorship, and digital media to outreach programs.

As one of 350 current Accredited Public Relations practitioners in Canada, Tim is considered a leader by his peers, and serves as Presiding Chair of the Canadian Public Relations Society’s professional development committee as well as a member of the Edmonton chapter’s board of directors and Accreditation Chair.

An avid volunteer from a young age, Tim has loved contributing as a board member for tourism boards, large events, advocacy groups, building associations, fire departments, and Special Olympics. He is a past member of the Nova Scotia Community College Board of Governors and was founding president of the college’s student government, and was instrumental in reviving the college’s brand, campuses and funding. He was recently elected to the Grande Prairie Regional Tourism Association board of directors.

In 2013, he led an employer-supported response to the southern Alberta floods, with $14,000 in supplies collected from the Grande Prairie region in 72 hours, and proceeded to lead a team which ran the Red Cross’ distribution centre while in High River, distributing 14,000 up to items a day.

With varied work experience including retail, tourism, government, facilitation, food service, non-profits, events, sports, utilities, safety, sports, construction, emergency services, education, and even funeral services, he’s always up for an interesting challenge. He’s a well-respected reputation manager known as a calm crisis communicator, who is often attracted to start-ups and turnarounds.

Tim’s completed education includes Public Relations, Business Administration, Financial Management, Supervisor Skills, and Leadership. He has spoken at national college, entrepreneurship conferences, as well as a keynote at a multi-national conference and provincial recycling conference. He is a past nominee for a national young entrepreneur award, recipient of the Coach of the Year Award in Special Olympics, and received an RCMP Detachment Commander’s Certificate in 2014. Beyond being in the fire service on-and-off for nearly 25 years, his spare time is spent with his family, snowboarding, mountain biking, cycling, snowshoeing, hiking, and his newest hobby – playing guitar.

This is the second venture for Tim as an entrepreneur, after a nine-year hiatus to be an employee in the non-profit, government and business sectors, gaining valuable experience and credentials along the way. He is excited to help community businesses and organizations excel and improve our community, working with a strong set of consultants, advertisers, designers, and suppliers.

To no surprise, “impossible” is not a word in Tim’s dictionary.


M: 587.343.6996

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Currie Museum Opening
In the green shirt, Tim is in the middle of the action at the Philip J. Currie Dinosaur Museum Opening Ceremony in August 2014. Tim was the media liaison for the opening Amber Ball weekend, which saw celebrities including the Aykroyd family and friends take part in numerous events. This was the second of three events on that day. The museum opening garnered international attention – a credit to the museum staff who Tim volunteered to support. Photo courtesy of Beauchamp Photography.





Nicole Lester
Sales Professional

Nicole is a well-established professional in the sales community, with 15 years of experience in a variety of fields. She started her career in Ottawa, selling document management and imaging software and covering a territory consisting of 10 states in the Northeastern portion of the USA. Motivated by a desire to be closer to family, she moved back across the country to BC, and began working as a representative for a bike rack manufacturing company based out of Penticton, BC, selling to independent bike stores across our beautiful country. Working in the cycling industry triggered a passion for cycling that has continued to be an important part of her life.

Nicole LesterThe decision to move into a career in radio, felt like a natural progression. Affording the opportunity to combine a lifelong love of music, while still cultivating a valuable skill set as a sales professional. Starting as a Sales Representative and moving through the management side of the industry, until reaching the point of General Manager. Community involvement, the necessity of social media and working with a variety of businesses and non-profits, afforded Nicole an education through experience. Leaving the Okanagan for Grande Prairie was not a decision everyone understood but it was extremely valuable from a career perspective.

After making the challenging decision to leave radio, Nicole worked in plumbing and lighting sales, specializing in commercial and industrial LED. Once a high tech tree hugger, always a high tech tree hugger!

As the software industry continues to evolve and technology becomes an increasingly present and important part of our lives, her career path has also migrated back into the software world.

Grande Prairie has a special place in her heart. After spending a few years here and making connections with some of the most genuine people she’s ever met, a challenge was placed before her, by a friend, who wanted to start a non-profit organization benefiting a school/orphanage in Uganda’s Kalangala District. The Amagezi Education Foundation was born through a small group of people and has since put in a water system for the children. Next up is improving the various structures at the school, making them a safer place and a better learning environment.

Community, integrity, and the pursuit of passion are the focus of her life.


M:  780.978.4244

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