He’s a future-thinking strategist with nearly two decades of reputation management, crisis communications, and marketing. Tim Conrad, APR, continues to be a leader in integration of communications and marketing across multiple platforms, from social media to media relations, advertising to sponsorship, and digital media to outreach programs.
As one of 350 current Accredited Public Relations practitioners in Canada, Tim is considered a leader by his peers, and serves as Presiding Chair of the Canadian Public Relations Society’s professional development committee as well as a member of the Edmonton chapter’s board of directors and Accreditation Chair.
An avid volunteer from a young age, Tim has loved contributing as a board member for tourism boards, large events, advocacy groups, building associations, fire departments, and Special Olympics. He is a past member of the Nova Scotia Community College Board of Governors and was founding president of the college’s student government, and was instrumental in reviving the college’s brand, campuses and funding. He was recently elected to the Grande Prairie Regional Tourism Association board of directors.
Tim served as Chief and Public Information Officer during the 2017 Cariboo wildfires in British Columbia, during a record wildfire season which saw nearly one million hectares of land destroyed, 50 homes and over 140 outbuildings lost. In 2013, he led an employer-supported response to the southern Alberta floods, with $14,000 in supplies collected from the Grande Prairie region in 72 hours, and proceeded to lead a team which ran the Red Cross’ distribution centre while in High River, distributing 14,000 up to items a day.
With varied work experience including retail, tourism, government, facilitation, food service, non-profits, events, sports, utilities, safety, sports, construction, emergency services, education, and even funeral services, he’s always up for an interesting challenge. He’s a well-respected reputation manager known as a calm crisis communicator, who is often attracted to start-ups and turnarounds.
Tim’s completed education includes Public Relations, Business Administration, Financial Management, Supervisor Skills, and Leadership. He has spoken at national college, entrepreneurship conferences, as well as a keynote at a multi-national conference and provincial recycling conference. He is a past nominee for a national young entrepreneur award, recipient of the Coach of the Year Award in Special Olympics, and received an RCMP Detachment Commander’s Certificate in 2014. Beyond being in the fire service on-and-off for nearly 25 years, his spare time is spent with his family, snowboarding, mountain biking, cycling, snowshoeing, hiking, and his newest hobby – playing guitar.
This is the second venture for Tim as an entrepreneur, after a nine-year hiatus to be an employee in the non-profit, government and business sectors, gaining valuable experience and credentials along the way. He is excited to help community businesses and organizations excel and improve our community, working with a strong set of consultants, advertisers, designers, and suppliers.
To no surprise, “impossible” is not a word in Tim’s dictionary.
In the green shirt, Tim is in the middle of the action at the Philip J. Currie Dinosaur Museum Opening Ceremony in August 2014. Tim was the media liaison for the opening Amber Ball weekend, which saw celebrities including the Aykroyd family and friends take part in numerous events. This was the second of three events on that day. The museum opening garnered international attention – a credit to the museum staff who Tim volunteered to support. Photo courtesy of Beauchamp Photography.