If there is one thing I’ve learned in my nearly two decades in this business, it’s that marketing and communications is constantly evolving. Markets change, consumers change, media changes, and how you put together a good strategy is also changing.
Your campaign that worked once, probably won’t get the same results again. Could be better, could be worse, and could be copied by your competitor!
Taking the time to plan strategy is extremely important. You can’t invest big dollars and just expect big return. You need to know your market, know how your offering is important to them, and find the best way to reach them and get your message across. You need to know what your desired results are, and if they are realistic.
We do that for you. And we do much more. ‘We’ includes everyone on the team needed to get you results – designers, advertising vendors, pollsters, your staff, and you. We do it together.
‘We’ are also the Butterfly Effect internal and external writers, editors, designers, buyers and planners. We know what works, and what doesn’t because we’ve done it thousands of times, all while we evolve and adapt to constant change.
Now accepting clients for Winter 2016 & Spring 2017! – In order to be successful at campaigns, now is the time to get started on planning for those campaigns!
I’m also welcoming work in Public Relations for the first time since launching Butterfly Effect. Media relations, event coordination, internal/external communications, speech writing, document writing/editing, advocacy and reputation management are some of the areas I lead work in, on your behalf.